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In a mixture of keynotes, prod­uct demos, cus­tomer scenario stud­ies, prod­uct sneak peeks and observe ses­sions, a number of the large­lights include guest speaker Robert Rose, chief strat­egy offi­cer with the Con­tent Mar­ket­ing Insti­tute, who spoke about mar­ket­ing enter­ing a different period: that of “expe­ri­ence mar­ket­ing,” exactly where busi­nesses need to cre­ate pow­er­ful expe­ri­ences that deliver price to delight and require buyers.

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For all those unable to show up at Sym­po­sium in-man or woman, artist Bill Hope cre­ated an amaz­ing authentic-time illus­tra­tion that cap­tured the day’s gatherings – and the entire cre­ative method was fea­tured through our Periscope Stay-stream.

Col­lab­o­ra­tive Lab’s Rachel Botsman’s discuss on how the col­lab­o­ra­tive econ­omy is chang­ing both of those provider and con­sumer behav­iors was also a huge strike with visit their website our attendees.

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We kicked off a giant week tak­ing an in-depth check out how the dig­i­tal era impacts the way the Aus­tralian gov­ern­ment oper­ates, by means of an Adobe-commissioned report by Deloitte Dig­i­tal, titled Dig­i­tal Gov­ern­ment Trans­for­ma­tion: Unlock­ing the Ben­e­fits of Digi­tis­ing Cus­tomer Trans­ac­tions.

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5.10.15 10:22, kommentieren

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